Meet
Jeanine
Recckio—the girl with the coolest job in the
world! As the world’s only beauty and lifestyle futurologist, this
globetrotting visionaire is a rare breed of expert who sees things others
can’t. “I
often get asked—what exactly IS a beauty
futurologist?” says Recckio. “The answer is simple:
Someone who has the ability to predict what consumers will wish for next, and
create the product that meets that need—before it becomes a longing.” Jeanine
Recckio invents the biggest ideas in beauty and lifestyle, magically turning
them into global success stories. The first to know what’s hot, what’s next,
what’s better, Jeanine’s extraordinary, forward-thinking skills bridge the gap
between consumer demand, research and development labs, and beauty boardrooms,
delivering the trends consumers want, before they know they want them. Her
passionate flair for future visioning and
trend spotting has made her an invaluable asset for the world’s most
prestigious and powerful beauty and lifestyle companies. A force in the
industry for over 20 years, Jeanine Recckio is the only beauty forecaster out
of 900 trend forecasters across the globe. She is also the founder of the
one-of-a-kind creative think-tank, Mirror Mirror Imagination Group, which not
only publishes
the Crystal Ball Trend Report, but
also offers private
label cosmetic manufacturing, working
with top-tier businesses across the globe to strategize, create, and produce
some of the industry’s hottest, trendsetting products. She’s also the curator of
numerous pop-up trend stores – Jeanine’s “living magazines” – featuring the
future of beauty, jewelry, fashion & home decor. The hottest location is at
Donald Trump’s exclusive Mar-A-Lago Club (Trump Spa) in Palm
Beach. Those
fabulous products you can’t resist every time you pop into Sephora? Jeanine
Recckio probably developed the trend—and it’s likely she created it, too. What
does a company do when they spot a brand in trouble? They call Jeanine, who
swoops in to save the day, figuring out the hottest, most profitable way to put
them back on top. Who do you contact when you want to make your line even more
cutting edge and beat everyone else to the punch? Jeanine, of course! Known as
the industry’s speed
queen, she has the prowess,
organization, and know-how to launch brands and products in six months or less
(most take 18). From
the time she stepped into her first job, Jeanine Recckio had the uncanny
ability spot the trends before they happened. The first person in the industry
to see the need for beauty trend reports, since Jeanine had the
knack for knowing what consumers were going to want, she decided to create them
herself. This incredible foresight, gusto for the business, and capacity to
deliver the goods put Jeanine Recckio on the map. Today,
Jeanine Recckio is the personality, force, and entrepreneurial mind behind the Mirror Mirror
Imagination Group, which she
launched over fifteen years ago. Based in New York City and Palm Beach,
Florida—and with R&D and manufacturing in New Jersey, Florida, and Italy—Jeanine’s
razor-sharp focus enables her to pinpoint and analyze trends for her clients.
She utilizes her creativity and consummate knowledge of the industry to
invigorate and propel brands into the future, ensuring they stay at the top of
the world’s most competitive markets. What
makes Jeanine Recckio’s Mirror Mirror a truly unique force in the industry?
Mirror Mirror, like no one else, offers clients private label cosmetics manufacturing—the
complete package—driving brands from concept to counter: Jeanine identifies the
hottest new trend, then works side-by-side with her clients to ensure that
trend evolves to its full potential, translating it into the next big
breakthrough beauty concept. Then
it’s time for to make that concept a reality: Her world-renown
team—spearheaded by Jeanine’s engaging sense of humor, enthusiasm,
talent for organization, and supportive nature—utilizes unmatched experience,
cutting-edge ingenuity, killer copywriting, extraordinary package design,
global R&D support, key strategic alliances with the world’s best factories
to create the newest, dazzling, highest-quality, and most desirable products in
skin, health, body, and cosmetics and focused connections with the top
Retailers in the business. Jeanine
Recckio also publishes the acclaimed Crystal Ball Beauty & Lifestyle Trend Report, which peer into the future of the industry and
predict exciting trends and advancements in an array of markets, from beauty to
food, fashion to home. Incredibly detailed and fully customized, The Crystal
Ball Trend Reports include up-to-the-minute forecasts, predictions, visions,
beauty and ideas, along with unique magic boxes that contain the latest
products and inspirational items from all over the world. Jeanine Recckio has a
unique global following & captures her fans as a timely forecaster with her
magical Newsletter, blogs & tweets too! No
wonder Jeanine Recckio is the highly prized secret weapon for major cosmetic empires, Fortune 500
corporations, and upstart lines. Jeanine’s distinctive signature can be found
on global brands and products that have revolutionized the way the industry—and
the women of the world—view beauty. And now, as the beauty and lifestyle worlds
collide, she’s designing everything you can imagine, from toothpaste to body
soap, deodorant to detergent. Her client list is chock full of world’s most
important beauty and lifestyle companies—from boutique labels to huge
corporations—and include Sephora, M·A·C,
L’Oréal, Garnier, Keratin Complex, KeratinPerfect, La Prairie, Fusion Beauty,
Trump Spa, Maybelline, Dr. Perricone, Peter Thomas Roth, TRESemme, Colgate-Palmolive,
Nivea, Sex and the City, Revlon, The Body Shop, Peter Thomas Roth, Jessica
Simpson, Proctor & Gamble, and many more. In
addition to carving out and honing the cutting edge of global beauty, Jeanine
Recckio is also the creative force behind numerous pop-up shops, and has earned
a cult following through her “living magazines.” Jeanine is incredibly proud to be the creative
mind behind the exquisite collection carried by Donald Trump at the Trump Spa,
adored by many of the planet’s most fashionable women. She has also evolved into a designer of a
total lifestyle brand, which she sells at the Palm Beach Oceanfront Inn and at
her Mirror Mirror Trend Lab & design studio on Palm Beach’s ultra-chic
Worth Avenue. Continuously updated, Jeanine fills the boutique with chic
discoveries from her world travels, ranging from Floribbean to Rock & Roll.
As customers peruse the high-tech, high-touch shop, they are immersed in the
forefront of fashion, music, entertaining, beauty, and lifestyle. With
so much face-to-face time, Jeanine Recckio sees first-hand how discerning and
demanding consumers really are. Easily keeping pace with the girl on the street
and her ever-changing whims, Jeanine knows how to catch their eye, shape their
tastes, enhance their lives, and earn their loyalty. With
so many intriguing facets, you may wonder what makes Jeanine Recckio—the woman
with the finger on the pulse of the beauty industry—tick. Jeanine Recckio was born an
entrepreneur. The daughter of an upstate New York
farmer, her family and community instilled the skills, values, dedication, and
drive it takes to succeed in the challenging world of business. Fascinated by
marketing at a young age, she launched her very first brand at the tender age
of 8: A variety of potatoes—Jeanine Recckio Brand Potatoes with the “No Duds in Our Spuds” campaign—sold
in grocery stores nationwide. Her
early flair
for branding was equally matched
by her love for the world of makeup—which completely mesmerized her. She
vividly recalls (fortuitously) seeing her very first Revlon TV commercial,
“We’ve Got Your Color,” and remembers her childhood collection of nail polish
bottles, an obsession she had even though her mother wouldn’t allow her to wear
makeup. That early fascination became complete dedication by the time she
graduated from high school, so she moved to New York City to attend the Fashion
Institute of Technology, from
which she graduated at the top of her class. To this day Jeanine remains an
enthusiastic fan of FIT’s industry internship and mentor program, and fondly
remembers everything she learned from Hazel Bishop, the creator of the world’s
first all-day lipstick. Her
first job—wonderfully—was at Revlon, where, a few years later, she became the
company’s youngest-ever Vice President. Following in Hazel Bishop’s conceptual
footsteps, she designed and developed a product for Revlon called Lip Sexxxy (which became Revlon ColorStay Lipstick), which
remains one of the company’s top brands. After
Revlon, Jeanine Recckio went on to work for the biggest names in the beauty
business—Estée Lauder, Coty, and L’Oréal—and also co-created the Naked’s for
Ultima II with good friend and world-famous makeup artist Kevyn Aucoin. She quickly became everyone’s “It”
girl, the go-to woman when someone needed to know: What’s hot? What’s next?
What should we do? Encouraged by Jeanine’s pale complexion, dark hair, engaging
sense of humor, and knack for predicting the future, more and more of her
colleagues began to stop by her office and say, “You’re like Snow White!
Where’s your crystal ball? Mirror, mirror on the wall…” The
insightful phrase stuck, so when it was time to launch her own company, Mirror Mirror was born. Today,
Jeanine Recckio’s extensive knowledge, delightful personality, and unmatched
expertise make her not only the most sought-after strategist for companies
around the globe, but also one of the media’s favorite go-to voices for
insightful perspectives on current and future trends. Jeanine has been featured
and quoted in leading international publications such as The New York Times, O, The Oprah Magazine, WWD, Elle,
Allure, The Times of London, Crain’s,
CPC, Cosmetic World, Beyond Beauty
Paris, Beautylish, American Salon,
Modern Salon, The Sydney Morning Herald, and countless others. Also an
author, Jeanine is the voice behind Mirror Mirror’s trend spotting online
magazine, and is currently writing her first book, in which she will share her
insightful beauty tips, secrets, and success stories. Jeanine
Recckio is also a sought-after speaker on global future trends,
and has given keynote addresses and speeches all over the world for numerous
associations and professional gatherings including at ICMAD – Independent
Cosmetic Manufacturers & Distributors, Brazilian CosmoProf, Mercedes-Benz
Fashion Week Australia, Material ConneXion, CIBS (Cosmetic Industry Buyers
& Suppliers), the HBA Global Expo & Educational Conference, LUXE pack, and World Perfumery Congress in Cannes(alongside
the design icon Philippe Starck). She is also an active member of numerous
professional organizations, including Cosmetic Executive Women, Worth Avenue
Association, Fashion Group International, American Academy of Anti-Aging
Medicine, and the World Future Society. From
the values instilled in her while growing up in rural New York to the people
she’s met traversing the globe, Jeanine’s many experiences and interactions
have crystallized her dedication to
helping others in any way she can.
Philanthropically & community
active, she always jumps at the chance when she’s asked to help, and regularly
donates her time, expertise, and merchandise to charities including The American Cancer Society, H.O.W.
(Hearing the Ovarian Cancer Whisper), the Palm Beach Police Foundation, The
Alzheimer’s Association, and Lighthouse International’s POSH event in Palm
Beach. Jeanine’s
come a long way from the farmer’s daughter who launched her own potato brand.
Today, Jeanine Recckio’s talent, drive, and unique, almost clairvoyant talent
for seeing the future of beauty and lifestyle has made her the most
sought-after professional in her field. Not only is Jeanine the girl with the coolest job in the
world—she’s also the one who will make it
happen! What’s next for Jeanine Recckio?
Watch out for the one-of-a-kind Mirror Mirror Beauty Collection, hitting stores
soon! Jeanine Recckio Beauty Futurologist Contact us: Mirror
Mirror Imagination Group Global
Headquarters 20 West 38th
Street at Fifth Avenue New York, NY
10018 tel 212 339 0037 Trend Lab
& Design Studio 205 Worth
Avenue Palm Beach, FL 33480 www.MirrorMirrorInc.com Jeanine@MirrorMirrorInc.com |