“There are two ways you can go in beauty right now,” she said as we rode the elevator from the third floor cafe to the basement level. “You can go super tech with nanospheres and things like that, or there is this whole supernatural route that we will see today at Whole Foods. As we were watching this food fusion thing going on, we kind of looked at it and said, ‘why can’t you have a fragrance that you can lick off?’. We decided to launch the world’s first lickable fragrance, and it has been very successful.”